Positioning oneself is an art, the art of constantly being present in the thoughts of the customer when he has a need for your company’s product or service. You are not unique or irreplaceable, especially in today’s international, competitive economy. To be irreplaceable, you must constantly be different, as Coco Chanel said. Knowing how to be in the correct location, being what your client needs, and being impressed by your new proposals is part of the key to standing out from the competition.
Putting your soul into your business, personalizing it, seeing an opportunity anywhere along the value chain, and having a competitive advantage and strategic thinking will all help you stand out from the crowd. As a result, criteria that require creativity and daring must be followed to maintain the firm consistently updated in the times in which it develops.