As Thorsten Heins put it, if you just go as far as your competition, you’re done. Thus, organizations, enterprises, and initiatives must do comprehensive competition analysis and perform an internal investigation to help making strategic decisions that will lead to commercial success.
This well-planned investigation must begin with investigative tools like; the SWOT Analysis preparation and research, as well as the implementation of Perceptual Mapping. These are two tools that will allow you to create a Strategic Plan to improve your Competitive Advantage in the market and grow potentially.