Be the first or be the best? These two options result in solid foundations to succeed in the market and to achieve a frank competitive advantage of your business.
The most important, in terms of entrepreneurship, is to highlight, and, above all, to create a position of strength in the commercial framework.
Visualize and bring to fruition, a timely idea that allows the company or venture to be the first in the market; not being the first but forging a competitive profile, adapting to changes in the environment, being resilient in the face of crises and creative in the face of adversity, are keys to maintaining that competitive advantage so necessary to distinguish and endure.