Growth through creativity
When an entrepreneur creates a meaningful idea and makes it a reality, they start that small business with limited staff. Knowing and recognizing oneself as a business, discovery of the market and its characteristics, preparation of each product or service and its improvement, search and discovery of new suppliers and raw materials, the need to position itself and make itself known by all possible means, the company is nourished, above all, by the enthusiasm of its founders.
At this stage it grows with the use of renewing ideas and the dynamism and constant work of the founders. But in this dynamic growth journey, the company needs more staff, and therefore a budget. The first crisis, according to Greiner, is one of leadership. But why a leadership crisis? Coordination and internal control can no longer be done by a single person when a company is growing and needing more staff, along with a budget. The need for an improved structure then arises. It is that moment where the founders cease to have all the control to hire workers and specialists to manage other branches such as economic management, marketing, or other administrative obligations which, perhaps, they are not prepared to assume.
If your idea as an entrepreneur is in the category of Architecture and Engineering, take advantage and enjoy this stage where you will implement all your ideas and dreams. This is the stage of creating, innovating and boosting your company or venture. On that path, prepare yourself and perfect your soft skills along with your economic and administrative skills. These will be needed to achieve real business growth.